Never in history has food been safer to consume but to counteract this, consumer trust is at an all-time low. Food integrity related issues impact all levels of the supply chain and society as a whole, in the form of loss of revenue and lack of credibility.
Co-funded by EIT Food, The Citizen Science Initiative (CSI) therefore aims to build back consumer trust and transparency in the food industry by creating a pioneering project that partners everyday citizens with food scientists:
“Citizen Science’ is the name given to the collaborative process between citizens and scientific researchers. Our approach is to invite non-scientific change-makers who wish to contribute to a better food system, to become ‘amateur’ scientists by connecting them with researchers, and to see behind the curtain of the process of bringing food to the plate.”
Emma Ek – Product Manager – BeYou
Participants will be invited to participate in engaging experiments in both Spain and the UK, to source food samples from various supermarkets and stores, and submit them to research institutions.
Emma Ek goes on to say:
“The Food Industry is constantly adapting, growing and using new technology. With BeYou’s expertise in gamification, all of the experiments will be fun, interactive, engaging and rewarding, whilst being educational, generating social awareness, sparking discussions and busting myths. This networked scenario will allow us to innovate with novel solutions, originating in science and tested by citizens.”
The project will contribute to building a safer, more transparent food system for the 8 billion people on our planet.
With no trust, the food industry cannot move forward to become effective and competitive and will suffer more setbacks.
Knowledge here is power, and the more our citizens know about how the food they eat gets to the plate, the more they will trust the processes of the food chain.
“At BeYou, we are excited to work together with Queen’s University Belfast, Aarhus Universitet, AZTI and EIT Food on a project that we feel can really make an impact on society right now and for future generations.”